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It is always interesting compiling a history of one's company,
especially when you have to go back to 1983!
Logan Meo & Walters was founded 20 years ago by David Meo
when the agency operated under the banner of Logan Meo Advertising.
It was in 1988 when David was able to lure me away from the safety
of Ogilvy and Mather to assume the mantle of Creative Director
at a fledging agency whose specialty was marketing thoroughbred
racehorses!
From that moment on it has always felt like riding a never-ending
roller coaster with plenty of loops, twists and turns along the
way.
It was winning the Magic Millions account for both New Zealand
and Australia that enticed us across the Tasman to hang our shingle
in the unlikely location of the Gold Coast in 1989 – impeccable
timing, as this was at the tail end of a boom heading straight into
the "recession we had to have" (thanks Paul!).
However, through the good times and bad the agency has never lost
sight of it's basic philosophy of striving to "create great
advertising that sells" and to deliver impeccable service to
its clients.
Logan Meo Walters has survived intact for two decades (except for
a two-year hiatus after a brief affair with Clemenger BBDO) which
says a lot for the brand! Today the agency has never been in better
shape with a young, enthusiastic and extremely clever and creative
team driving us to bigger and better things. I feel extremely privileged
to work with them.
The best way to experience a product is to try it, so drop in anytime
– if you don't... you'll never know.
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